Essential Steps to Follow While Planning a Campaign in Illustrator

One who wants to unleash their creativity and designing skills should go for Adobe Illustrator since it is an industry standard vector graphics application which lets you design brilliant graphics very easily and faultlessly.

Apart from the vector graphics designing ability it offers new global editing tools which you can use to create a complete campaign.

Important Tips to Follow While Creating Campaign in Illustrator

If you are learning Illustrator training course from any training institute or just started working on it, you need to know the whole design process before creating a campaign in Illustrator.

Select the Topic of the Campaign

Before starting the designing you need to know the topic of the campaign. Start working on the design without knowing the exact topic can spoil your work as well as time.

Do Research Related to the Topic

After selecting the topic start collecting essential information and details related to your topic. This research will help you to comprehend your topic in-depth.

Begin Design Planning

It is one of the vital steps where you should be very careful. Here you need to work with font, color schemes, shapes, layout, etc. Don’t switch to software in this stage, you need to begin design planning on paper. It will give you an idea that which typography, color scheme, shapes other design elements you should choose for your campaign.

Start with Logo Design

A campaign starts from the logo design so it is necessary to work on logo first. Here are some of the essential stages of logo designing:

1.Thumbnails or Idea Layouts

Design at least 4 idea layouts for your logo. Don’t focus on detailing. Whatever thoughts and ideas coming in your mind related to your topic draw them all on the paper. Pick the best one that you think most appropriate and relevant to your topic.

2. Rough Layout

Give some detailing to the selected logo idea layout. Don’t think about the colors. You can even add your brand tagline in the logo idea layout.

3. Color Layout

It’s time to move on colors. Use the selected color scheme in logo.

4. Digital / Computer Layout

Paper work is over, now it’s time to work with Illustrator. Now all you have to do is to implement the chosen color schemes, layout, typography in your digital logo. Your digital logo should be the copy of your paper layout. Make sure it looks alike the previous one. Take care of design theme and colour scheme which you had already decided. Fill the colours according to your colour scheme in the colour layout of logo.

Follow the same stages in Other Design Too

You’ll have an idea that how things are going on after designing the logo. So, go ahead and follow the same stages on other designs of your campaign. Color scheme, typography, layout, shapes, etc would be same in all other designs. There should be a symmetry in the designs. Whether you will design visiting card, envelope, poster, holding, carry bag, press ad or banner, all you have to do is to use the same design elements. Your campaign will be completed when all the designs will be finalized. That’s it! Your campaign is ready.

I used the mentioned strategy to design campaign in my Adobe Illustrator project. This is my strategy, which I learned while pursuing my graphic design course from ADMEC. I hope it will be helpful for you.

Author Overview: Hi, I Seema, pursuing Graphic Master Plus course from ADMEC Multimedia Institute. I’ve just completed by Illustrator Project successfully and decided to share you some tips and essential steps to help you in your campaign designing. I hope my efforts will assist you.

Want to get an idea related to campaign designing in Adobe Illustrator? Checkout our students’ portfolio page.

Quick Steps to Create GUI for Your Website in Adobe Photoshop

An Overview to GUI – Graphics User Interface

GUI stands for Graphical User Interface. Which is basically used to create wireframes and Mock-ups of the website. Adobe Photoshop is one of the best applications to design Graphic User Interface (GUI). GUI is kind of a blueprint of the website, how it will look and work. It allows designers to work and experiment with different ideas and layouts. Before designing and any GUI, one should know the concept and purpose of designing a website. Who will be our target audience and how the website can help grow business or fulfill the purpose of making a website in the best possible way. To clear all such concepts joining best Photoshop course in Delhi is highly recommended.
GUI should be simple and attractive so that user feels comfortable and will be able to use website easily. In GUI one should use Typography which is easily readable. We should be careful with typeface different sizes, fonts and alignment of content.

Steps to Create GUI in Adobe Photoshop

There are four steps to create any GUI:
Mind Maps -> Rough Sketches -> Wireframes -> Visual UI Design or Final Mock-ups.
Let’s take a look at each step one by one.

1. Mind Map

Mind mapping is an easy way to keep our ideas in a systematic way. In mind map, we make a frame of content our design will be consists of, like a number of tabs, information that will be there in the design. Mindmap is kind of diagram which contents revolve around main idea or concept of design.

2. Rough Sketches

GUI sketching is fast. We make quick sketches of ideas on a piece of paper, giving us a rough idea of a layout. Sketching out the basics of user interface design makes the whole process easy. UI sketch makes the wireframe stage easier and more effective. It helps in making wireframe and gives us the idea of how our website will look. Sketches are the quick ideas which come in our mind related to website or concept. This step is important as it helps in making wireframe stage easy.

3. Wireframes

Wireframes are the simple basic structure of website or we can say an idea, how a website will look. We turn our sketches into wireframes but in a more detailed way. The wireframe is made up of greyscale elements. In wireframe, we place UI elements and define the size and hierarchy of the layout. Wireframes are designed placeholders without images and color details. Their goal is to establish what goes where. Wireframe reflects only elements that you need to have on your site.

4. Visual UI Design/ Mock-ups

In visual UI Design, we add visual details to our layout, such as color, images, typography. Visual UI Design is a static visual look of the concept. There are various tools for creating Mock-ups. But many designers prefer to use Adobe Photoshop for Mock-ups or they create straight in HTML &CSS3 format.

GUI is important to get an effective and attractive web layout. If we follow GUI steps for creating a website properly, we can easily and effectively get our design done in less time. It increases productivity and decreases the time duration of the project. Through GUI steps we can easily see where our ideas are heading and can make changes in between. Before the final project, making it hassle-free.

Introduction to Author
The author of this blog is Sughandha who is pursuing Web Premium course from ADMEC Multimedia Institute which is one of the finest web design training institutes in Delhi.