Sunday, January 1, 2017

HTML5 and SEO: Best Effects to Improve Your Website Online Reputation

HTML5 plays a crucial role when it comes to improving the website online reputation and how it will impact SEO. It is true that the changes and the new concepts in HTML5 will impact web developers, web designers and SEO experts for changes in the Organic SEO policy.
What HTML5 Can Offer:
  • Brings several enhancements in usability and user experience
  • New tags will help developers classify important content
  • Is tremendous for websites rich in media (audio and video)
  • HTML5 websites are SEO-friendly when it comes to website crawling and indexing
  • Is going to be used for mobile applications and games
How will HTML5 affect SEO?
As a SEO expert, you are most likely interested mainly in those changes in the HTML5 specification, which will affect things from SEO point of view. Here are some of them:
  • Better page segmentation.Search engines are getting smarter and there are many reasons to believe that even now they are applying page segmentation.
Page segmentation means dividing a page into several separate parts (i.e. main content, menus, headers, footers, links sections, etc.) and these parts are treated as separate sections. 
At present, there is no way for a Webmaster to tell search engines how to segment a page but this is bound to change with HTML 5.
  • <article> tag.The new <article> tag is the best addition in HTML5 from an SEO point of view.
    • The <article> tag allows marking separate entries in an online publication, for example in a blog or a magazine.
    • It is expected that when articles are marked with the <article> tag, this will make the HTML code cleaner because it will reduce the need to use <div> tags.
Moreover, search engines will give more value to the text inside the <article> tag as compared to the contents of the other parts of the page.
  • <section> tag: The new <section> tag can be used to identify separate sections on a page, chapter, book.
    • The main advantage is that each section can have its separate HTML heading.
    • With <article> tag, it can be assumed that search engines will pay more attention to the contents of separate sections. For example, if the words of a search string are found in one section, this indicates higher importance as compared to when these words are found all across the page or in separate sections.
  • <header> tag. The new <header> tag is of great use for SEO experts because it gives a lot of flexibility.
    • The <header> tag is very similar to the <H1> tag but the difference is that it can contain a lot of stuff, such as H1, H2, H3 elements, whole paragraphs of text, hard–coded links (and this is really precious for SEO), and much more.
  • <footer> tag. The <footer> allows to include important information there and it can be used for SEO purposes as well.
    • The <header> and <footer> tags can be used numerous times on one page – one can have a separate header/footer for each section and this gives really a lot of flexibility.
  • <nav> tag. Navigation is one of the important factors for SEO and it eases the whole navigation process. The new <nav> tag can be used to identify a collection of links to other pages.
HTML5 can help us achieve two main goals:
  • To sort the content on the websites for search engines like Google and Bing because their search bots and index warehouses cannot probably sort through all the content on the Internet
  • To have user-friendly websites for visitors
Overall, the enhancements in HTML5 include several features that will improve search engine rankings. It should be considered as an essential weapon for SEOs today.

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