We
all know video is the best way to capture the attention of your
spectators, especially if it's social media. Just log in to any one
of social media accounts like YouTube, Instagram etc. and it will
only take fraction of seconds to upload any video.
As
businesses and big brands depend heavily on social media channels to
intensify their messages, it's extremely important to think about how
any business create these footage's and what is the idea behind them.
In
this blog, we will share some important tips on how we can do video
editing like a pro in just few steps for social media. We will also
cover some of the top-level best practices for editing clips.
1.
Focus on readers mind
When
you are creating social media content, there will be lots of
competition. Friends, family, celebrities, other brands and more are
all struggle together for viewer’s attention on social networks. If
you want your content should be stand out from the world, then you
need to focus on viewers are looking for.
2.
Only post parts of clips
In
case you want to attract viewers back to your website, don't post an
entire video to Facebook. Post only bits and pieces of the clip to
keep the curiosity alive. Facebook is one of the best platforms for
teaser videos because one can include links to the content on the
site from right within the post. Also on Instagram, one can only
include a clickable link in the bio, not in the copy of the video
post. In case if you are really trying to drive traffic, stick to
Facebook.
3.
Decide what to feature in Clips
You
want to hit your audience with the perfect visuals from the starting.
The competition for your viewer's attention is ferocious, so make
sure to convey things in short duration.
Always
make a clip or footage which can encourage the audience to tell their
own stories on social channels like YouTube and Facebook. For
example, like Coke launched its campaign Share-A-Coke idea, it
attracted large amount of people.
- Always make two clips and test them against each other to see which one performs best. The goal should be to the keep a footage concise and engaging.
4.
Create original and own content
Creating
your own content is not a tough thing. In if you feel that you don’t
have enough content then you just need to grab any phone and take
some photos or record short footage.
For
example: How a simple clip “How to Open a Bottle of Wine Without a
Corkscrew.” for a winery in France became so famous. It generated
over 10 million views and catapulted the winery to stardom.
Perseverance is key here.
5.
Learn Best Video Editing Applications
Clips
that are directly uploaded to Facebook perform better and provide a
better experience. They receive more than 30% views than clips posted
from other websites. To make clips like a pro, it is always
recommended to learn best video editing applications from a
professional video editing institute. Some of these applications are
Final Cut Pro X Master, Final Cut Studio Master, Adobe Premiere Pro,
Adobe Lightroom, Adobe After Effects, Post Production Courses and
many more.
Learning
these tools from a professional Video Editing Institute will provide exposure of
live project training to the students which will help them to test
their knowledge and will add to their experience. Vi are more
attractive and lively than plain-text posts or posts with images, as
it can more fluently grab a users’ attention.
What
do you think? Do you generate video ads for Facebook and Instagram?
What are your favorite applications? Do you have any video tips to
share? Please share your thoughts and experience in the comments
section below.
