Important Factors to Consider Before Designing Lower Third for News Channel in Photoshop

Lower third plays a very important role in the presentations since describes major information about Topic, Place (location), Time or some extra details about the video. A well-designed lower third can grab the attention of the audience to provide the details about the video. In this blog, we are going to have a look at some of the main factors that every designer should consider before designing any kind of lower third in Adobe Photoshop.

Here is an example of lower third: 

Where to use Lower Thirds?

Most of the TV channels make their own stylish lower thirds to provide information such as: -

• News channels use such designs to provide breaking news, reminding upcoming shows and current time etc.
• Sports channels are used such designs
• provide the scores of the playing team and other information about the match.
• Music channel also use such designs to display the lyrics of the music.

Some Important Factors to Know Before Designing Lower Third
There are major factors which are important to consider before designing lower thirds are:

• Video Title:  It should be clear so that we can decide which type of design should be taken for the video.

• Essential Details Regarding the Video: Another step is to provide accurate information with the combination of correct typography, images, logo, shapes and graphics etc. You also can choose different font, icons, size, position to make a lower third attractive and eye catchy.

Typography
For a design Typography plays a key role since it can strongly influence the people’s reaction on the design. By designing lower third, one should be very careful in the selection of the typeface as it just as essential as the use of graphics, color in creating the design.

Logo and Shapes
Another important thing is the selection of correct shapes and placing the shapes and logo at the right place in the lower third.

Color
The color scheme is indeed an indispensable part of any design be it a lower third or any other layout. One should be very calculative while picking out the color schemes.

Size and Position
We can select the accurate size and position according to the contents of the video. And make sure that the size of the lower third should be me normal; not too big or small. The position also matter according to the video. We can place it anywhere as per the design of the overall video but generally prefer that lower third should be in lower left bottom of the video.

So, conclusively, we have discussed on some factors that you really need to consider while designing lower thirds.

Let’s sum-up all the above-mentioned points.

• Firstly, we analyse the content as per the video type.

• Then start working on design by choosing correct typography, colour scheme, shape, size and position of the lower third according to the type of news in the news channel.

Author Introduction:
Hi, I’m Rahul Bansal pursuing Post Production Master Course from Video Editing Institute. This blog is the part of my Photoshop assessment which topic is on “Green Tea”.

Hope it will help you.