ADMEC provides training in
the field of Internet Marketing for working professionals, business
owners and job-seekers, covering basics and advance level concepts of
Internet marketing, wherein you will learn how to do marketing online
from training experts having years of experience in this domain.
Also, after learning all
the digital marketing concepts, you will be able to implement digital
marketing concepts and work as a part time or full time freelancer.
Internet marketing is
referred as the advertising and marketing efforts that use the
sources like web and email to generate direct sales via e-commerce,
in addition to sales leads from Web sites or emails.
Broad Classification of
Internet Marketing:
Email marketing: It
includes delivering targeted emails tailored to meet users
requirement.
SEO (search engine
optimization): It is the most common type of Internet marketing used
to increase the website’s prominence across various search engines.
It can be achieved through on-site analysis, blogging, link-building
and content creation.
PPC (pay per click): It is
termed as Paid Search. In this process paid advertisements are placed
to the right or top of the ‘organic’ search results.
Social Media: It is about
handling a brand’s image through multiple social channels including
Twitter, Facebook, Pinterest, Linkedin and many others.
Courses
ADMEC is providing both
certificate and diploma course in the field of Internet Marketing:
1. Google Analytics Course
Google Analytics Course in
our institute is a certificate course for internet Internet Marketing
Professionals and SEO professionals
Duration: 1 Month
Pre-requisites:
Individuals must have good knowledge of computer basics and internet.
Knowledge of SEO or Internet Marketing would be an added advantage.
Training Mode: Both
classroom and online
Topics Covered:
Course content can be
broadly classified into below topics:
- Overview to Google Analytics
- Introduction to Web Analytics
- What does Analytics Measure?
- Fundamentals of Google Analytics
- Basics of Google Analytics Report
- Report Preparation in Google Analytics
- Illustrating Segmentation in Google Analytics
- Sharing Options in Google Analytics
- Reports (Visitor & Audience) in Google Analytics
- Advertising Reports in Google Analytics
- Traffic Sources and Channel Reports in Google Analytics
- Behavior & Content Reports in Google Analytics
- Conversions in Google Analytics
- Other Reports in Google Analytics
2. Social Media Marketing
Course
It is a short term
certificate advanced training program in social media marketing and
optimization. It covers basic & advanced concepts of social media
marketing
Duration: 1 and half months
Pre-requisites: Apart from
good knowledge in computers and internet, knowledge about HTML5 and
CSS3 would be an added advantage.
Training Mode: Both
classroom and online
Topics Covered:
Course content can be
broadly classified into below topics:
- Understanding Social Media & Marketing
- Facebook Advertising Fundamentals
- Twitter for Business
- LinkedIn for Business
- Google+
- Blogging Strategies
- Pinterest & Youtube
3. Google AdWords Premium
Course
It is a short term
certificate program covering the concepts of AdWords Pay Per Click
(PPC).
Duration: 1 Month
Pre-requisites: Apart from
good knowledge in computers and internet, knowledge about HTML5 and CSS3 would be an added advantage.
Training Mode: Both
classroom and online
Topics Covered:
Course content can be
broadly classified into below topics:
- Getting to Know AdWords
- Landing Page and Its Importance
- Getting Started with AdWords
- Researching Keywords using Keywords Planner Tool
- Planning A Search Campaign
- Creating Ad Group
- Exploring Quality Score
- Ad Performance Tracking
- Optimizing for Performance
- Using Display Ads in Remarketing Campaigns
4. Google AdWords Master
Course
It is a short term
certificate program covering the advance level concepts of Pay Per
Click (PPC).
Duration: 2 months
Pre-requisites: Apart from
good knowledge in computers and internet, knowledge about HTML5 and
CSS3, Adobe Photoshop would be an added advantage.
Training Mode: Both
classroom and online
Topics Covered:
Course content can be
broadly classified into below topics:
- Getting to Know AdWords
- Creating Landing Page using HTML5 and CSS3, Adobe Photoshop
- Getting Started with AdWords
- Researching Keywords for AdWords Campaigns
- Creation of Your First Search Campaign
- Looking at Quality Score
- Ad Performance Tracking
- Performance Optimization
- Using Display Ads in Remarketing Campaigns
- Leveraging Video Advertising
- Google AdWords Assessment
5. SEO Premium - An SEO &
SMO Course
It is a short term
certificate program covering advanced and practical concepts of SEO.
Duration: 2 months
Pre-requisites: Apart from
good knowledge in computers and internet, knowledge about HTML5 and
CSS3, basic knowledge of web page designing using any graphic design
tool would be an added advantage.
Training
Mode: Both
classroom and online
Topics Covered:
Course content can be
broadly classified into below topics:
- Basics of Search Engine
- What is SEO
- The Theory Behind the Long Tail Search
- Importance of Keywords for Your Website
- Tips to Build A SEO Friendly Website
- External Ranking Factors
- Planning A Website to Upload on Server
- Planning Off-Page Optimization
- Social Media Optimization
- Preparing Status Reports
6. SEO Master Course
SEO Master Course is a short term
certificate program covering advanced level topics in Search Engine
Optimization (SEO) covering concepts like designing for website and
ads, on-page and off-page seo, smo etc.
Duration: 3 months
Pre-requisites: Apart from
good knowledge in computers and internet, knowledge about HTML5 and
CSS3, basic knowledge of web page designing using any graphic design
tool would be an added advantage.
Training Mode: Both
classroom and online
Topics Covered:
Course content can be
broadly classified into below topics:
- Introduction to SEO
- Search Engines and their Algorithms
- Types of SEO and How they are used?
- What you need before Starting SEO for a Website
- The Theory Behind the Long Tail Search
- Importance of Keywords for Your Website
- Tips to Build A SEO Friendly Website
- External Ranking Factors
- Preparing Website to Upload on Server
- Does Hosting & Domain Matter for SEO?
- Planning Off-Page Optimization
- Social Media Optimization
- Overview of various Internet Marketing
- Preparing Status Reports
7. Internet Marketing
Expert
Internet Marketing Expert is a short term
certificate program covering advanced level concepts of Internet
Marketing.
Duration: 4 months
Pre-requisites: Basic
knowledge of Computers and Internet
Training Mode: Both
classroom and online
Topics Covered:
Course content can be
broadly classified into below topics:
- Internet Marketing and Web Content Creation
- On-Page and Off-Page SEO
- Social Media Optimization and Marketing
- Various Internet Marketing & PPC
For any further
information regarding our short term Internet Marketing courses ,
feel free to contact our counselors at info@admecindia.co.in or call
+91 (0) 981 181 8122. For a free demo, please note down the following
details.
Skype
Username: admec.multimedia.institute TeamViewer
ID: 880
777 049
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