- Always make two clips and test them against each other to see which one performs best. The goal should be to the keep a footage concise and engaging.
Wednesday, June 14, 2017
Creative Techniques to Create Effective Videos for Social Media
We all know video is the best way to capture the attention of your spectators, especially if it's social media. Just log in to any one of social media accounts like YouTube, Instagram etc. and it will only take fraction of seconds to upload any video.
As businesses and big brands depend heavily on social media channels to intensify their messages, it's extremely important to think about how any business create these footage's and what is the idea behind them.
In this blog, we will share some important tips on how we can do video editing like a pro in just few steps for social media. We will also cover some of the top-level best practices for editing clips.
1. Focus on readers mind
When you are creating social media content, there will be lots of competition. Friends, family, celebrities, other brands and more are all struggle together for viewer’s attention on social networks. If you want your content should be stand out from the world, then you need to focus on viewers are looking for.
2. Only post parts of clips
In case you want to attract viewers back to your website, don't post an entire video to Facebook. Post only bits and pieces of the clip to keep the curiosity alive. Facebook is one of the best platforms for teaser videos because one can include links to the content on the site from right within the post. Also on Instagram, one can only include a clickable link in the bio, not in the copy of the video post. In case if you are really trying to drive traffic, stick to Facebook.
3. Decide what to feature in Clips
You want to hit your audience with the perfect visuals from the starting. The competition for your viewer's attention is ferocious, so make sure to convey things in short duration.
Always make a clip or footage which can encourage the audience to tell their own stories on social channels like YouTube and Facebook. For example, like Coke launched its campaign Share-A-Coke idea, it attracted large amount of people.
4. Create original and own content
Creating your own content is not a tough thing. In if you feel that you don’t have enough content then you just need to grab any phone and take some photos or record short footage.
For example: How a simple clip “How to Open a Bottle of Wine Without a Corkscrew.” for a winery in France became so famous. It generated over 10 million views and catapulted the winery to stardom. Perseverance is key here.
5. Learn Best Video Editing Applications
Clips that are directly uploaded to Facebook perform better and provide a better experience. They receive more than 30% views than clips posted from other websites. To make clips like a pro, it is always recommended to learn best video editing applications from a professional video editing institute. Some of these applications are Final Cut Pro X Master, Final Cut Studio Master, Adobe Premiere Pro, Adobe Lightroom, Adobe After Effects, Post Production Courses and many more.
Learning these tools from a professional Video Editing Institute will provide exposure of live project training to the students which will help them to test their knowledge and will add to their experience. Vi are more attractive and lively than plain-text posts or posts with images, as it can more fluently grab a users’ attention.
What do you think? Do you generate video ads for Facebook and Instagram? What are your favorite applications? Do you have any video tips to share? Please share your thoughts and experience in the comments section below.
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